From factory floor to doorstep: digital commerce for a Jharkhand manufacturer

Client overview

Eleplasht is a Ranchi-based manufacturer of durable plastic furniture and housewares — chairs, tables, mugs, tubs and related products for homes, offices and commercial spaces. The brand is operated by Junk Solutions Private Limited and markets itself as Made in Jharkhand, with manufacturing at units in Kanke and Tatisilwai Industrial Area, Ranchi.

Publicly, Eleplasht combines catalogue-led storytelling (quality, comfort, practical design) with online ordering for featured SKUs, dealer outreach across Jharkhand and Eastern India, and partner testimonials from retailers and customers. MATROP partnered on the digital layer that connects that brand promise to how orders, stock and deliveries are actually run.

The challenge before MATROP

A growing manufacturer selling through dealers, outlets and direct online buyers faces a different problem than a single-store retailer. Eleplasht needed one coherent system, not separate websites, spreadsheets and messaging threads. Typical gaps included:

• Consumer-facing eleplasht.com had to showcase categories and live products while staying fast on mobile — without looking disconnected from factory reality.
• Dealers and outlets needed visibility on what they can sell, fulfil locally and reconcile with head office.
• Vendors and supply-side partners required structured purchase and material flows aligned to production.
• Delivery partners needed assigned jobs, status updates and proof of delivery for B2C orders.
• Admin teams required central control of catalogues, pricing (including offers), inventory across nodes, users and reports — without everyone sharing one password.
• Scaling across Eastern India meant ecommerce could not be a brochure; it had to be the front door to the same stock and order engine outlets use.

How MATROP engaged

MATROP Private Limited treated Eleplasht as a brand + operations engagement: first the public website and shop experience on eleplasht.com, then the internal and field applications that manufacturing, sales and logistics teams use every day.

Workshops covered product categories, dealer versus direct customer journeys, how outlets hold stock, and how deliveries are assigned after online checkout. The outcome was a single product catalogue and order backbone with role-based access — each actor sees only the screens and actions relevant to their job.

Public website & storefront: eleplasht.com

MATROP designed and developed eleplasht.com to present Eleplasht as a serious manufacturer: category navigation, featured products with real imagery, gallery and sustainability narrative, dealer “work together” positioning, and contact details for Ranchi units.

The storefront supports bestseller ordering online — prices, variants and product detail pages that match what admin configures in the back office, so marketing and fulfilment do not drift apart.

The site is built for Indian buyers and partners (mobile-first layout, clear calls to action, trust content around quality and Make in India) and feeds orders into the same platform used by outlets and delivery teams.

Solution: end-to-end software by role

MATROP delivered integrated e-commerce and operations software with dedicated experiences for each stakeholder:

• Customer (web / app) — Browse categories, place orders, track status, view offers and order history; suited for household and small bulk buyers.
• Vendor — Purchase orders, supply schedules, material alignment with production and accounts-friendly documentation.
• Outlet / dealer — Local inventory view, order booking for walk-in or assigned territory, pricing and schemes as approved by admin.
• Delivery partner — Run sheets, pickup/dispatch from warehouse or outlet, delivery confirmation and exception handling.
• Admin / super admin — Product masters, banners, pricing and discounts, user and role management, stock across locations, sales and fulfilment dashboards, exports.

Outcomes for the business

Eleplasht can present a unified brand online while running factory-to-customer logic on one stack. Leadership sees orders from the website, outlets and partner channels in one place instead of reconciling at month end.

Dealers and outlets gain clearer stock and scheme visibility; delivery partners work from assignments rather than ad hoc calls. Customers get the convenience of ordering chairs, tables and housewares digitally — backed by Ranchi manufacturing.

• One catalogue and order engine for B2C ecommerce and B2B outlet sales.
• Separated logins reduce risk and training load per team.
• Website and apps evolve together as SKUs and territories grow.

Why this matters for manufacturers going digital

Furniture and plastics brands often start with a good catalogue and WhatsApp orders. The breaking point is multi-location stock, dealer margins and last-mile delivery — problems generic shop templates cannot model.

MATROP builds manufacturer-grade ecommerce (see also our e-commerce development and custom software services) for Indian units that want D2C growth without losing dealer relationships.

Eleplasht sits alongside other Junk Solutions brands MATROP supports — showing how one group can run different verticals on purpose-built software rather than one-size-fits-all SaaS.